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Interview with Entrepreness Sandy Varzarschi of Silkwood Boutique

August 13, 2010 by Mai T. | Comments (1)

Interview by Ashley Kronick, CRAVE Portland

Sandy Varzarschi came to the U.S. from Kazakhstan in 1994. Just a few months ago she was a soon to be mom with a landscaping business, who enjoyed making scarves and baby clothes as a hobby. When she saw that a local Lake Oswego gallery was for sale, she jumped at the chance for a huge career change, and just four weeks later opened her very own boutique. Silkwood is a fabulous and inviting store that truly has something for everyone. Whether you are shopping for a youngster, a casual lunch, or a night out on the town, you will find what you are looking for at this modern and stylish shop. With clothes from across the country and brought in from Europe, Silkwood has a ton of fabulous merchandise to offer shoppers.

You opened just over two months ago. What made you decide this is what you wanted to do and have you always done something like this professionally?
What I did was totally different. I was outdoors working rain or shine, (in Oregon it was more rain than shine), doing landscaping. I love the outdoors, I love nature, I love plants, and I love the creative aspects of creating beautiful designs around a house. I was doing that for 7 years. Then when I got pregnant, I couldn’t jump off the truck anymore. So, that’s when I was looking for something else to do, because I had to do something. I started making little clothes for what I thought was a little girl, Vivienne. Then of course little Vince came along and I had all of these clothes, which I had of course gotten carried away with and had too much of.

Eventually, I went to LA in March with my samples to promote my line. It’s fun to talk about. I actually stashed my samples in the back of my car and went shopping! I spent tons of money before I had the store! I came home with a car full of clothes and list of orders before I had the shop! It was very exciting. I bet people thought it was crazy. But, I got onto my landlord saying I need this place, you can’t lease it to anyone else, I got to have it, and I have to have it by May. So, April 15th I signed the lease, then May 15th we opened.

What would you say inspires you most and keeps you motivated in this business?
You know what, it’s the feedback that I get from people. When I get that feedback 10-20 times a day, oh my god, I get so pumped, I get so motivated. When people call me and say I wore one of your pieces last night for a big meeting, and everyone loved it, and I felt great in it. That’s what it is.

I also have support. Neighbors from the business around here are great support. They want to see me succeed because we all represent the community.

Running a boutique like this is a lot of work and long hours, but when you do have free time, how do you spend it?
Oh as much time as I can spend with my baby is so important. I actually tried to bring him to the store. Not a good idea! He just started walking and puts everything in his mouth. Any minute I get I run home and grab him. We either stay home and play or go to the park.

What do you do when you get time to de-stress and relax? Do you have an indulgence during these times?
Going to a great restaurant and not worrying about washing dishes and cleaning up.
There’s not much time relax. In the back of my head, there is always the store. Somebody said “to avoid working from 9-5 you open your own business and end up working 24 hours a day” and that’s true. It takes everything. You always think of something; something to add and something to change. It’s actually not a stressful business for me though. It’s something that I just found out I can do.

Knowing everything you know now, is there anything that you would do differently? Any advice you could give new business owners?
Have a passion for it, and a good location with the right customers is really important. I can’t think of anything that I regret. There might be a few minor things I would change, but this is my second or third business so I try to be really careful and stick to what works in order to succeed.

What is your favorite thing about owning your own business?
Having no boss!

I know you attended the Up in the Air fashion show that we hosted recently with Mabel and Zora and Popina Swimwear. Is it important in your business to stay connected to the community in that way?
Oh yes and I would have even loved the opportunity to actually participate. Great boutiques took part in it and I wanted to be a part of it. In my head, while all the girls were coming out, I was dressing them in my clothes. It was a lot of fun.

You stress that you are environmentally conscious in terms of the products you sell. Why is this important to you?
If we could all do even a little bit, every one of us, a little bit to help clean up the mess that we’ve left, it’s really important. It’s also really good for your body. It’s good for your body to wear something that wasn’t made with chemicals. Especially for babies, it’s so important because their skin is so sensitive. All of my kid’s clothes here are organic.

You make an effort to bring in new and emerging local designers. Why was this something you felt was important to do with Silkwood?
It’s all about community. Obviously they have to offer something, not just be mainstream. Whether it’s a fabric, an idea, or style, but it’s really important to support the community.

What would you say your most popular line is? Is this also your favorite?
My French line because of the uniqueness. People want to look unique. They want to have something special on, not something that just covers your body, but something that makes a statement. I have a favorite in every line.

Finally, what comes next for Silkwood?
I have great plans. I’ve already had people coming to shop here from Seattle. Maybe I’ll take it to Seattle one day when it’s established. We’ll see how it goes.

Interview with entrepreness Jen Procter “Portland Dog Runner”

April 2, 2010 by Mai T. | Comments (0)

Do you have a beloved four-legged pet that can’t seem to control his energy or know where to place it? Jen Procter is the owner of a dog running business and is known as the Portland Dog Runner. She truly believes that dogs who have the opportunity to exercise are happier, healthier, and make for a calmer, happier environment at home with their families! Jen shares with us her experience and history with dogs and gives several helpful tips and tricks to make your pets happier! Also, visit Portland Dog Runner’s Facebook page to see all of Jen’s doggie clients!

Interview conducted by CRAVE Portland’s Tina Le.

I understand that you’ve always had a fascination with dogs, but not necessarily with running! Can you tell us about how and why you fell in love with running with dogs?
When I was younger, I adopted a dog that simply needed exercise. I lived in an apartment where I had to walk my dog several times a week. I then realized that walking my dog a few times a week wasn’t enough to keep my dog happy and healthy, so I slowly began a running regime, which lead me to where I am today. I played softball in high school, and ran a little bit then, but not often. My personal trainer at the gym also recommended that I start running, so this was a great option for me.

Congratulations on completing your first full marathon last October! What’s the process like preparing for a marathon? Can you share any special moments you’ve experienced during this process?
Running with a dog comes very naturally to me. It’s revitalizing and it’s inspiring to see the dog so happy to run. The process to train is to keep running, and also find a support system to make the experience more fun and challenging as well.

You’ve worked with many dogs during your lifetime. Which experience was the most inspirational?
Frodo was my first dog that was around when I was born. He was a St. Bernard, and I learned how to walk by hanging on his fur and walking with him.

Susie was a stray border-collie mixed that I brought home from school. She would follow kids to school everyday, and one day I decided to take her home. My parents wanted me to be responsible for her, so I enrolled in a 4H dog training program. I’d show her at local county fairs, and state fairs as well. I had her all through high school and she taught me how to really care for a dog.

Polly was the dog that inspired me to run. She was a dog that needed a lot of exercise, and running with her was the best option to keep us both happy.

What are some important health tips for dogs that most dog owners tend to overlook?
Food and exercise! It is very important that dog owners pay attention to what their dog is eating. Their diet can determine all factors of their lifestyle, such as mood, energy level and overall health, just like humans. I recommend a raw food diet for dogs. I had a friend who had a dog that was extremely ill, and her veterinarian kept on prescribing medication that just wasn’t working. Then she took her dog to a holistic veterinarian which recommended to start from scratch and begin with a raw food diet. The dog recovered from illness completely and is a healthy dog today. My friend owns a pet supply store called Meat that focuses on raw food for dogs. I highly encourage a raw meat diet along with exercise to maintain a healthy lifestyle for your dog.

Through the process of running and caring for dogs, what have you learned about yourself that you didn’t know before?
My experience with them has grown to a higher level of appreciation, and I’ve realized that I love dogs more than I possibly could. I’ve also learned to be a lot more resourceful, maintain my personal drive and motivation, and boost my stamina as well.

Where are your favorite places to run with dogs? What type of environment do you prefer?
My favorite places to run include Mt.Tabor, Forest Park, and a trail in Washington that runs from Scappoose to Verona.

What do you love most about your job and why?
The most rewarding aspect of my job is enriching the lives of the dog and its owner. Dogs are much happier once they get opportunities to exercise, and that makes a much happier, and calmer relationship with its owner.

Do you have any tips for beginners who would like to start running with their dog?
Most important factor is to know and understand your dog. Check with your veterinarian first before you begin a running regimen with your dog. They need to have their nails clipped and their paws checked, especially if they’re under a year old. Be alert when running your dog and make sure to keep them on a leash at all times. There are many distractions in the environment that can be dangerous if you’re not paying attention.

What is your inspiration on days where you find it more difficult to run?
Knowing that I get the opportunity to make a dog’s life better by spending time with them and take them on a run.

CRAVE Portland Business Chat

March 4, 2010 by Mai T. | Comments (0)

Early Sunday morning on February 28th, CRAVE Portland hosted its first business chat with an intimate group of female entrepreneurs and aspiring business owners at Parallel Boutique. Speaker Kate Fulford highlighted various aspects of being the “Hostess of the Shop” while Cecilia Doan (CRAVE Portland’s social media coordinator) provided interpersonal online marketing tips for communicating effectively with customers. The discussion was lighthearted, interactive, and included special giveaways and raffles!

Thank you to the following businesses for your support and in making our event such a success:  Two Tarts Bakery, Little Green Grocer, and KOi at Studio1–a new restaurant venture by Bo Kwon of highly-demanded food cart, Koi Fusion. Special thanks to Tez Hartney for hosting our event at her beautiful store, which carries lines such as Paul & Joe Sister, MAYTEE, and Rag & Bone.

Visit our Facebook fan page for more photos!

Coffee Chat: Create the Ultimate Shopping Experience, February 28, 9-11AM

February 18, 2010 by Mai T. | Comments (2)

Topic: Create the Ultimate Shopping Experience – In Store & Online
Speakers: Kate Logan Fulford (theproprietress.com) & Cecilia Doan (CRAVE Pdx blogger)
When: Sunday, February 28th from 9-11am
Where: Parallel Boutique – 1022A NW Johnson St, Portland, OR 97209
Price: $15 per person, 2 for $20, $8 for students w/ID.

LIMITED TICKETS – YOU MUST REGISTER HERE.

Description: Do you own a boutique, a small business, or looking to start one? From store merchandising to handwritten thank you notes and weekly e-mail newsletters, how do you provide customers with a wholesome shopping experience? Kate “The Proprietress” provides retail knowledge for the stylish entrepreneur while CRAVE Portland’s very own blogger sheds light on how simple it can be to incorporate “online marketing & social media” into your business.

Coffee and gift bags with sweet treats and special promotions from local businesses will be provided for guests. Parallel Boutique offers all attendees 10% off all merchandise on day of event.

Cash & credit card payment will be taken at the door. For more information contact cecilia@craveportland.com.

Holiday Giving: CRAVE Portland’s 12-Days-of-Giveaway Promotion

November 27, 2009 by Mai T. | Comments (15)

CRAVE Portland is teaming up with local businesses to GIVE! Follow us on twitter @craveportland, fan us on Facebook and listen to 105.1 The Buzz for opportunities to win!

*Hi all! We’ve modified the contest rules to make it easier for everyone to enter! Please read as follows for the updated rules:

1. Completely fill out the online entry form. This entry qualifies you for all 12 giveaways so you don’t have to fill out this form for every prize.

2. Necessary for every giveaway: Follow @CRAVEportland and Retweet (RT) any of our messages regarding the giveaway of the day. (RT’s must include our Twitter username & a link to our website.)

If you don’t have Twitter, go on Facebook and leave us a comment saying why you’d like to win the giveaway of the day.

The winner will be chosen randomly at the end of each day and announced at 8:00pm PST. Only one internet entry per person/per email address is permitted. Must be 18 and older to enter and in Portland Metro area to win. You can tweet as much as you like and for every giveaway. One prize per person.

12-Days of Giveaways:

DAY 1: Friday, November 27, 2009: WINNER – SARAH PARKS
Giveaway: Private studio session with Fliptography, including twenty (20) printed flipbooks + two (2) VIP ‘Holiday Cravings’ event tickets + CRAVE Portland Guide
Website | Facebook | Twitter

DAY 2 : Saturday, November 28, 2009: WINNER – BETHANY WAGGONER
Giveaway: Three (3) months of free product from Honest Tea + two (2) VIP ‘Holiday Cravings’ event tickets + CRAVE Portland Guide
Website | Facebook | Twitter

DAY 3: Sunday, November 29, 2009: WINNER – ELISA WHITE
Giveaway: After Glow Salon and Spa facial back treatment + two (2) VIP ‘Holiday Cravings’ event tickets + CRAVE Portland Guide
Website

DAY 4: Monday, November 30, 2009: WINNER – MARK MONTOYA
Giveaway: 1-hour photography session by Bunn Photography + two (2) VIP ‘Holiday Cravings’ event tickets + CRAVE Portland Guide
Website | Facebook | Twitter

DAY 5: Tuesday, December 1, 2009
Giveaway: Betsy and Iya $50 gift certificate + two (2) VIP ‘Holiday Cravings’ event tickets + CRAVE Portland Guide
*Listen to 105.1 The Buzz for a chance to win this prize! Drawing on Monday, 12/7/09
Website | Facebook | Twitter

DAY 6: Wednesday, December 2, 2009
Giveaway: NW Kids Magazine family pack, including HairM hot stone massage, SpaLola Yonka facial + brow wax, and a Washington Square gift basket for the kiddos + two (2) VIP ‘Holiday Cravings’ event tickets + CRAVE Portland Guide
*Listen to 105.1 The Buzz for a chance to win this prize! Drawing on Monday, 12/7/09
NW Kids Magazine: Website | Facebook | Twitter
HairM: Website | Facebook | Twitter
SpaLola: Website
Washington Square: Website | Facebook | Twitter

DAY 7: Thursday, December 3, 2009: WINNER – CHANNRY SEA
Giveaway: Murrayhill Dental’s Zoom! whitening + two (2) VIP ‘Holiday Cravings’ event tickets + CRAVE Portland Guide
Website

DAY 8: Friday, December 4, 2009: WINNER – LAURA HAGEN
Giveaway: HairM’s Emperor’s Cut + two (2) VIP ‘Holiday Cravings’ event tickets + CRAVE Portland Guide
Website | Facebook | Twitter

DAY 9: Saturday, December 5, 2009: WINNER – KATE FULFORD
Giveaway: WeVillage childcare package of ten (10) hours + two (2) VIP ‘Holiday Cravings’ event tickets + CRAVE Portland Guide
Website | Facebook | Twitter

DAY 10: Sunday, December 6, 2009: WINNER – JENNIFER POLITSCH
Giveaway: Servello Skincare $75 Gift Certificate + two (2) VIP ‘Holiday Cravings’ event tickets + CRAVE Portland Guide
Website | Twitter

DAY 11: Monday, December 7, 2009
Giveaway: Frock’s Portland Heart Scarf + two (2) VIP ‘Holiday Cravings’ event tickets + CRAVE Portland Guide
Website | Facebook

DAY 12: Tuesday, December 8, 2009
Giveaway: LooptWorks Shootout Graphic Tee + two (2) VIP ‘Holiday Cravings’ event tickets + CRAVE Portland Guide
Website | Facebook | Twitter

Best of Portland Footwear for Fall

October 7, 2009 by Mai T. | Comments (0)

Summer is now officially behind us, and it’s time to put away those flip flops for some more sensible and rain-friendly foot wear. With so many versatile styles, boots are perfect option to both keep your toes warm and stay stylish. Whether you like flat bottomed boots or mile high heels, cute ankle boots or bold printed rain boots you can find a different option for every occasion. Here are some of the highlights from our favorite shops:

• At Amenity Shoes you won’t have to worry about blisters or sore feet with this footwear. Their boots are not only stylish but also comfortable! We are loving the Oh! Michelle boots. With their country vibe and their brilliant red, they’ll spice up any outfit. Also the Born Crown “Allegra” boots which come in black would be great comfortable boot for a night on the town.

• The Dolce Vita: Tessa Flat Boot from Meringue Boutique would look great with some skinny jeans. The sleek black leather, buckles and ¾” heal is stylish and sophisticated. If you’re not sure what kind of boots are for you, Meringue’s stylists will help you find the perfect fit!

• The boots from Switch Shoes are so unique and full of color. You’ll make a bold fashion statement with these boots. From pink boots, to boots with flowers, to patchwork boots, you’ll be sure find something that goes with your personal style.

• With its inviting dĂ©cor and fun store name, Zelda’s Shoe Bar (633 NW 23rd AvePortland, OR) is another must for your fall shoe shopping. Zelda’s offers different styles from flat boots to wedge boots. Most of the brands sold at Zelda’s will not be found at any other store. We love all of their high heel boots.

Interview with Lisa Schroeder of Mother’s Bistro & Bar

October 2, 2009 by Mai T. | Comments (0)

Chosen as Willamette Week’s “Restaurant of Year,” Portland Oregon’s Mother’s Bistro & Bar serves comfort food classics made from scratch, perfected in the hands of four star restaurant-trained chef Lisa Schroeder. Specialties include a different macaroni and cheese daily, melt-in-your-mouth buttermilk biscuits and delicious desserts, as well as a Mother of the Month (”M.O.M.”), whose dishes are featured along with her unique story. Here is an interview with Lisa:

What are the most popular or best selling products or services?
Lisa Schroeder: Slow-cooked dishes that take hours to prepare; pot roast, chicken and dumplings, meatloaf, and amazing breakfasts.

People may be surprised to know…
We have a daily special menu that features seasonal dishes, salads, desserts and the freshest fish.

What was the inspiration or motivation behind starting your business?
I was working 13 hours a day in desk job and did a lot of take out for my family. That’s when I realized that what the world needed was a place to get “Mother Food” — the food that a mother would make for her family if she had the time.

How do you spend your free time?
With my significant other and grandchildren, doing fun things like going to concerts, movies and parties… and gardening.

Where is the best place to get a manicure or pedicure?
Top Ten Nails on Hawthorne Blvd, because they take the time to do it right.

What is the best gym or fitness club?
My house because I don’t have to get dressed to go there!