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Five Focal Points To Simplify Your Biz

Thursday, February 3rd, 2011

Being a business owner means that you perform a multitude of roles. And often it seems like there’s always more to do than there is time.

But there are ways you can keep things as simple as possible and reduce the amount of time and energy you spend running your business.

I’m sure you’ve heard of the KISS principle (Keep It Simple Stupid). Well, let’s leave off that last word and just focus on keeping it simple. Here are five areas of your business you can simplify starting today:

1. Your Business Model
Your business model is the foundation of your business, how it makes money. If you’re offering too many products and services or if your products and services are not logically connected to a central theme, then you’re going to struggle.

Take a close look at your most profitable revenue streams (more on how to do that here) and only focus on promoting the ones that are most profitable.

You may discover that there are products and services that aren’t making you money (or that don’t fit with your focus) that you can simply stop offering. To find out if your business model is healthy read this.

2. Your Time
You get to choose how you spend your time. You can say ‘yes’ or ‘no’ to all of the opportunities available to you.

For many of us it seems crazy to say ‘no’ to something that could be good for the business. But if you’re extremely clear about your focus, you can easily see which options are the best use of your time and will know which ones to say ‘no’ to.

For more information about how saying ‘no’ can grow your business check out this article.

3. Your Marketing
Mediocre marketing done consistently beats ‘stop and start’ marketing that’s done randomly every single time. Analyze your marketing efforts and find out which of your marketing strategies are the most effective.

Once you know that, focus only on the strategies that work and drop the rest. Having a few successful marketing strategies that are done consistently can work wonders for your business.

4. Tasks you don’t like or aren’t good at doing
Outsourcing and delegating are fabulous ways to simplify your business. Think about thinks like: administration, technical tasks, accounting, and taxes.

By hiring someone to do these tasks for you, you will have more time to focus on higher value activities and the things you love to do.

5. Your Life
I’m guessing you started your business because you are passionate about what you do and you wanted the freedom to create a business that supports your life. If your business is running your life, it’s time to turn that around.

It’s critical that you make time for yourself to do the things that give you energy and allow you to recharge your batteries. If you don’t do this you are actually putting your business in jeopardy.

So although it may seem counterintuitive, and you may feel like you don’t have time to spend on yourself, the truth is you can’t afford not to.

Make the decision to keep it simple in your business and change the way you’re currently doing things. By applying the KISS principle, you’ll have more time, less stress, and more money in your bank account.

This post was written for the CRAVE company by marketing coach Stephanie Ward of Firefly Coaching.

Fireflycoaching.com

Facebook.com/fireflycoaching

Twitter: @Fireflycoaching

Pucker Up and Get Ready to KISS

Tuesday, February 1st, 2011

Pucker up everybody, it’s time to KISS. In other words – keep it simple, stupid! This month, CRAVE is focusing on the best ways to un-complicate your business.

There are so many companies out there that have a single focus – cupcakes, edgy haircuts, handmade greeting cards, you get the idea – and they are successful because they have perfected their craft and don’t let extraneous or unnecessary “stuff” take away from what they’re truly best at.

Throughout February, we are going to hear from women business owners from many industries and locations on their strategies for KISS-ing. We hope you’ll stay tuned – there’s lots of juicy advice coming your way! You’ll learn what works, what doesn’t, and why you need to KISS from these impressive entreprenesses.

Get the low down on how to keep it simple as our experts indulge you with valuable tips about how they manage to keep their business models and their lives operating with sweet, sweet simplicity.

Top 5 Metabolism Boosting Foods

Monday, January 10th, 2011

We all know exercise plays a large role in how efficiently our bodies burn calories.  But did you know that food impacts your metabolism as well?  In fact, there are a number of delicious foods that not only bump up your metabolism to influence weight loss but also help create sustained energy throughout the day.  Who could say no to that?  The only caveat is that these metabolism boosting foods are not found in a box, package or plastic wrap.  That’s right…they are real, whole foods that need a little tender love and care (i.e. cooking) before you put them in your mouth. Here are the most fantastic fat burning foods and a few inspirational tips to make them unbelievably tasty.

Dark Leafy Greens- Kale, Collard Greens, Bok Choy, Broccoli, and Swiss Chard are all amazing metabolism-boosting foods that many of us forget to eat.  Ideally we should eat these vitamin-loaded greens twice a day.  That’s right…twice!  Sauté kale with garlic and olive oil for a delicious side dish.  Quickly steam broccoli and toss with sesame oil, lemon and tamari for a taste of heaven or cookcollard greens with chopped sweet potatoes and coconut milk.  Yum!

Daikon- A long white radish, daikon is best pickled, grated into salads or throw into a rich beef stew to soak up all the amazing juices.  For a quick pickle, chop daikon and sprinkle it with salt.  Let it sit for 30 minutes then drain the excess water.  Toss with pepper and sesame oil and you are good to go!

Radish- Their innately spicy crunch makes radishes the ideal food to take your metabolism to the next level.  Eat them with hummus or eggplant spread for an easy snack or throw them in a salad with avocado, orange and mint.  A perfect combination!

Shiitake Mushrooms- Shittake mushrooms not only aid metabolism but also bolster the immune system and clear the body of excess mucus.  Simply chop the mushrooms and sauté with onions, carrots, broccoli and olive oil for a satisfying stir-fry.  Add them to soups for an added bit of texture, or slice and bake with red onions and garbanzo beans for a delicious protein-rich dish.

Onions, Garlic, Scallions and Leeks- If you don’t already cook with these, I don’t know what to say!  Honestly though, onions, garlic and their cousins scallions and leeks are some of the healthiest, inflammation-reducing, calorie-burning foods on the planet.  How to use them? Put them in everything!  Try a red onion frittata and throw freshly chopped scallions into your salads or on top of your sautéed kale.  Leeks add a hearty sweetness to soup or are perfect caramelized and thrown on top of baked potatoes.  And as for garlic, well…think of garlic as onion’s twin.  The two shall never part.  If you are worried about becoming “fragrant” after eating these lovely alliums, don’t worry.  Just make sure everyone else around you eats them too.  Enjoy!

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Jamie G. Dougherty is the owner and founder of JAMIE|LIVING, Health and Lifestyle Coaching. She is an AADP certified Holistic Nutrition Coach with a private and corporate practice that offers assistance nationwide. She is passionate about deliciously healthy food and specializes in helping her clients transform their lives through the power of nutrition and self-care.

To get more great health info and recipes become a JAMIE LIVING Facebook Fan, read the JAMIE LIVING blog or follow her on Twitter.

Add More ~ing To Your Life

Monday, March 29th, 2010

In her debut book, Add More ~ing To Your Life, motivational speaker and life coach Gabrielle Bernstein takes readers on a fun and fulfilling journey to happiness in 30 days. She promotes writing, meditation, and movement as ways to combat ego and release romantic illusions. For every goal in her book, she lays out an Equation with multiple steps packed with reflection and perspective. Some of her unique blues-blasting concepts include compiling a Compassion List, creating a Personal-Shift Statement, and ceasing to Future Trip. By the end of the book she’s created an arsenal of happiness-promoting exercises to conquer negative thinking and create personal change. Read on to learn more about this gifted guru and what she craves.

What is your motto, slogan, or theme song?
Expect Miracles

What’s the best advice you’ve been given?
The best advice I was ever given was from my mother when she told me that meditation would guide me to serenity.

In a past life you were…
A preacher in South America.

How do you get ready to write?
I clean my desk. Then I meditate. Following my meditation I write an outline. I’m a mess without an outline. I turn off my phone and I unplug the Internet. Then I start writing.

What’s a place that inspires you and why?
The place where I’m most inspired is in Abadiania Brazil. I travel to Abadiania, the home of psychic surgeon and spiritual healer John of God. When I am in Brazil with John of God and his team of mediums I feel my strongest sense of inspiration.

What makes you feel most CRAVE – able?
My authenticity. What you see is what you get.

What’s a cause you are passionate about and why?
I feel deeply connected to helping people overcome addiction and more specifically the issue of teenage suicide due to prescription drugs. I am a recovering drug addict and I am very transparent about my sobriety in order to help others recover. I plan to write a book on overcoming addiction in all areas of life.

What makes you laugh so hard you cry?
So many things. I don’t know where to begin…

In 10 years you want to be…
In 10 years I plan to be known as the messenger for happiness for the next generation. I will have a television show and several published books. I will be a mother and dwell in New York City and in a warm weather climate.

Describe yourself in 5 words.
I am spirited, loquacious, alive, connected, love

* This publication was sent to the CRAVEcompany for review

Peek into the CRAVE Closet

Thursday, February 25th, 2010

Our very own Melody Biringer had her closet raided! MyCloset.com, a website dedicated to airing people’s dirty laundry (literally), recently featured the CRAVEcompany founder in its scintillating Celebrity Closets installment. Among the hangers and hampers, a myriad of wardrobe gems were unearthed from all over the world. Woolen leg-warmers from Amsterdam, Ilse Jacobsen rain boots from Seattle, a bold purple dress from Vancouver, BC… how can that much cuteness exist in one closet? Lucky for us, Melody divulged a few of her shopping secrets and we can all check out her fashion favorites for ourselves. Below check out some of her most-cherished boutiques.

Moscow (moscowdesign.nl)
Runstraat 8, 1111 AA, Amsterdam, Netherlands

Horseshoe (horseshoeseattle.com)
5344 Ballard Avenue Northwest Seattle, WA 98107

Lambs Ear (lambsearshoes.com)
3516 Fremont Place No.inesgloves.com Seattle, WA 98103

Ines Gloves (inesgloves.com)
Oudezijds Achterburgwal 132 1012 DV Amsterdam, Netherlands

JC Studio (jcstudio.ca)
46 West 6th Avenue Vancouver, BC V5Y 1K1

sonja | clothes to live in (sonjatacoma.com)
2701 N 21st St, Tacoma, WA 98406

Switch Shoes (switch-shoes.com)
7871 Southwest Capitol Highway, Portland, OR 97219

For a truly in depth look into the world of women-owned boutiques, check out the CRAVEguide for a city near you. These books are brimming with local women you need to know, whether you want to satisfy a craving for your closet, appetite, business, or piece of mind.

11 Ways To Be Single on Valentine’s Day

Tuesday, February 9th, 2010

Single, taken, or “it’s complicated”… regardless of your relationship status, Valentine’s Day can frankly be very obnoxious. If you’re with someone, you’re pressured to partake in extravagant displays of lovey-dovey cuteitude against your will. If you’re single, it’s even worse. You’re brutally reminded that those millions of cheesy greeting cards with kissing puppies on the front simply aren’t meant for you. Of course Valentine’s Day isn’t all bad, but it can be tough to go solo on a day when the rest of the world seems madly in love. In an effort to give single gals out there some solace, here’s a smattering of ideas from women (and two men) on what to do on February 14th if you’re single.

  • Get all your single girlfriends together for a fun-filled night of vino and good music… that’s what I’d do. Oh and shopping too (hell make an entire day of it)! -Phaedra, Taken, Los Angles [A Very CRAVE V-Day]
  • Two words: Southern. Comfort. Now you have advice from lady AND gentleman – Corbin, Taken, Washington DC [Best "Drink Your Sorrows Away" V-Day]
  • Celebrate the Chinese New Year! -Jocelyn, Single, Woodinvile [Best V-Day Replacement Holiday]
  • I heard the trick is to not make Valentine’s Day about loving a person you are in a relationship with, but to make it about loving all the people you love. If it isn’t about one person than it can be less disappointing when you spread out the love! – Courtney, Single, Santa Clara [Sweetest V-Day Idea]
  • Remember that it’s easier to be single on Valentine’s Day than stuck in a relationship that’s going nowhere fast. -Mike, Divorced, London [Best V-Day Reality Check]
  • This might be an LA only thing…but going to Disneyland with friends is awesome, as is going to Amoeba Records by yourself. – Natasha, Single, Los Angeles [Most LA V-Day]
  • Offer to babysit for your friends with kids! -Deborah, Taken, Woodinville [Most Charitable V-Day Idea]
  • I loved my single Valentines the best! Having a dinner party (with yummy cocktails) is fun with your single friends, or taking a little trip somewhere- the ocean, a cabin, a movie- with a few friends is wonderful! Just celebrating the people you love is what it’s all about! – Carly, Taken, Camano Island [Best Girlfriends V-Day]
  • If I were single on VDAY I’d go to Vegas for sure. But that’s just me… – Ashley, Taken, Los Angeles [Best V-Day for Ladies on the Prowl]
  • It’s two weeks away…. whose to say you will be single? Also… I hear having a bonfire is great fun… and if things go awry, a fireman comes over to visit – Adrienne, Single, Santa Fe [Hottest V-Day Idea]
  • Valentine’s Day is just another day…I would go to brunch and buy yourself some flowers. – Jess, Taken, San Diego [Best "Celebrate Yourself" V-Day Idea]

So there you have it. Booze, babysitting, brunch or bonfires – whatever you do, you definitely do not need a beau to enjoy your Valentine’s Day this year. Have fun!

Hit the Slopes at Ski Camps for Girlfriends

Monday, February 8th, 2010

The Groundhog said it all – On February 2, Punxsutawney Phil saw his shadow and doomed the rest of us to six more frigid weeks of winter. Rather than crawl under the covers and hibernate ’til spring, why not make the most of the chilliest time of year and go skiing (or snowboarding) with your girlfriends? Take a look at these women-only snow camps and book your long weekend now!

1. ROXY All Star Snow Camps – Whistler Blackcomb
These 2-day snow camps are all about girls, fun, and hitting the slopes! The women-only camps are taught by highly skilled female skiers and riders and give you the opportunity to make friends with other women in the group. ROXY caters to ladies at any level of skiing and snowboarding, from beginner to expert, and they even throw in some prizes to get you motivated to boost your skills! Check the website for rates and dates.

2. Women’s Edge – Aspen Snowmass
Women’s Edge is a 4-day female-centric experience for intermediate to advanced skiers. You’ll spend time getting to know the women in your group while being instructed by female pros and getting treated to a luncheon, lectures, and chances to ski at nearby mountains with skiers in your same skill level. It’s a fun program with chances to build relationships with like-minded women while having a great time! Check out the website here.

3. Women’s Ski Camps – Snowbird
In Snowbird, Utah, these 3-4 day ski camps offer small group sizes and ample one-on-one coaching with women instructors to make for a truly rewarding experience. Intermediate to expert skiers can be accommodated, and the intimate program comes with an optional Meal & Spa Add On with special perks! To see prices and itineraries, check out the Women’s Ski Camps’ website here.

These are a few examples of resorts that currently offer women-only skiing and snowboarding camps. Check out your favorite mountain’s special deals for girls in advance and start planning next year’s wintry adventures now!