
Shannon is a powerhouse of energy and tenacity that instantly draws you into her world. She’s the proud owner of Urban Waxx, a local waxing salon that promises you’ll experience, “the best wax you’ll ever have, seriously.” Shannon has been a licensed esthetician for over 14 years, and since then has waxed thousands of clients and specializes in Brazilians and Brow Design. She’s expecting a new baby boy early November along with her husband Cody and daughter Stella. I had the pleasure of interviewing Shannon after going to Urban Waxx for over two years. Read on to find out more about Shannon and fabulous culture of Urban Waxx!
The motto of Urban Waxx is, “The best wax you’ll ever have, seriously.” Why is this message important to you?
This message is important to me because it creates a high standard for my business and my customers. I want my customers to expect high quality customer service when they walk through these doors, because that’s what I truly want to provide for them. Getting waxed should be a fun, comfortable experience and I want people to enjoy their time while they’re here.
How did you develop the Urban Waxx brand and culture?
I started this business because I wanted to create a great waxing environment for people to enjoy and feel welcomed at. I began my career as an esthetician and wanted to create a salon that I wanted to come to as well, which led to our motto, “The best wax you’ll ever have, seriously.” I make sure that our girls are always ready to welcome you, provide refreshments, and make you comfortable before your service.
What do you love most about owning your own business?
What I love most is being able to create a joyful environment that is pleasant and makes everyone from my customers to my employees happy. I love being involved in every aspect of my business and hearing from my employees and customers on what they enjoy about Urban Waxx, as well as what can we improve.

What do you find most challenging?
It’s challenging when there is a constant list of things to do, and daily activities are non-stop. I love the activity, but yes, managing lots of tasks can be difficult at times.
Speaking of managing tasks, how do you manage multiple locations and a team of 18 employees?
I’m a constant list maker. I love writing tasks down then crossing them off when I’m done. With my team, I make sure to always check in with them and ensure to be accessible as well. It’s important to me to encourage open communication within my team so that needs are met, and confusion is clear. I hold monthly meetings with my team to make sure that we’re all on the same page. I try to be there for my team as much as possible, even if they call or text me at 11 at night!
How do you balance your personal life with your business?
I always make time for my family, and ensure to draw a clear line between my business and personal life. I’m fortunate to be able to spend a lot of time with my family, and preparing for our new baby boy in November!

“Unacceptable for us to be average.” I like how you mentioned this in your blog post. What advice would you give to other entreprenesses who are starting and/or having trouble with their business?
Find what drives you. Focus on one thing and excel at what you love to do. With great risks come great rewards, and I truly believe that.
You’ve built this culture that sets you apart from other waxing salons. What are some key tips to build a strong foundation?
Staying focused on the mission of Urban Waxx has helped shape our business in many ways. It’s important to keep yourself and your team focused on what’s important – such as creating a great customer experience, being present, consistent, and humble to your people. With any thriving business, and life in general, you don’t have time to be scared. If you find what you love, run with that idea. If you love what you do, building that foundation will come naturally to you. Most importantly, have fun!
Connect with Urban Waxx!
Locations:
Urban Waxx NW
1036 NW 18th Ave
Portland, OR 97209
(503) 219-9299
Urban Waxx – Tanasbourne
2368 NW Amberbrook Dr.
Beaverton, OR, 97006
(503) 372-9505











