Interview with entrepreness Candice Caldwell of Fashion Ethic

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October 2, 2009 by Lilla | Comments (0)

Fashion Ethic brings the best of boutique shopping online with an edited selection of “Fashionably Responsible” apparel and accessories for the fashionista who craves style and substance. Check out this interview with entrepreness Candice Caldwell:

What was the inspiration or motivation behind starting your business?
I wanted to get back to my first love, fashion, after taking a detour working in retail strategy and branding – but at the same time create a resource for women who wanted to know there was substance behind their style. There are so many great designers making good choices and customers who want to be able to make the right choices. I’m happy to be able to support them both and make the connections with Fashion Ethic. I wouldn’t be content to just sell anything – it has to have a purpose and make a difference in people’s lives.

What are the most popular or best selling products or services?
Customers are just enthralled with anything bamboo – dresses, tops, scarves – bamboo can be made to feel like silk jersey or cashmere knit but is so much stronger and it grows like a weed without pesticides or soil depletion.

People may be surprised to know that…
I am absolutely one of the most intense Seattle Seahawks fans around. I had to take a 24-hour trip to Detroit because there was no way I would miss our first Super Bowl appearance!

Who is your role model or mentor?
Coco Chanel, Carmel Snow, and Andre Leon Talley are my fashion role models, Stanley Marcus is my retail role model, and Bono and Audrey Hepburn are my role models for life.

What mistake have you made in your business that you will not repeat?
Waiting so long to dive in! All the plans in the world can’t replace doing the work to get your vision off the ground. And there is always more work to get done, so why not get started right away?

How do you spend your free time? What is your indulgence?
I love to travel and I never miss a chance to see U2 in concert (especially if they happen to be in Hawaii).

What is your favorite place to go with your girlfriends?
Nothing beats a night in for dinner, board games, a movie, or karaoke. I also love to go all-out and throw a theme or costume party.

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