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Try something new with DealPop
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We all know that good deals are hard to come by. Well DealPop has made it a little bit easier to snag a good deal for any occasion. DealPop is local and offers fabulous deals for the best places to eat, drink, and have fun—right in your neighborhood. The best part of DealPop is that it helps you find little hidden gems near you that you may have missed. Whether it’s a cozy little bistro, an awesome show, or that one place that has every cool shoe in the universe DealPop is your ticket to fun.
Marie Langhout, who is part of the DealPop dream team, sat down with CRAVE and gave us the 411. The scoop is simple; DealPop finds a quality business, works their magic, and we get a great deal out of it. Users can rest assure that they are in good hands because DealPop is part of WhitePages.com which has been helping people connect with businesses online for more than a decade. Hear more about what Marie has to say below!
What is the inspiration behind DealPop?
DealPop was born out of WhitePages’ 10+ year history of serving both people and business search customers on our website. We have more than 20 million unique visitors to our site on a monthly basis and we were looking to take the next step in connecting customers with the merchants they are searching for. With DealPop, we can bridge the gap between customers and small businesses by providing great deals to users and giving small businesses the exposure they are looking for to grow their businesses.
What can you tell us about the upcoming DealPop merchants? Should girls everywhere be excited?
We’re excited to continue to bring DealPop fans a great variety of deals from salons, bars and restaurants to help them uncover those great undiscovered places right in their own neighborhood. In the near future, we will be running a “week of sweets”, which we know everyone will love, in addition to having just wrapped up our very first fashion week! Over the next few months we will be launching in NYC, West LA and the San Francisco Peninsula, so we’re looking forward to bringing ladies in those fantastic cities great deals as well!
What piece of advice do you have for women who are looking to start their own company?
We like to live by the mantra of “fail fast” and use as many metrics as possible to quantify the work that we’re doing. If we see something isn’t working like we thought it would, we change it up.
Build lasting and meaningful relationships with people who know more than you do. Always be willing to listen and learn. Don’t be afraid to ask for a connection, and don’t be afraid to ask questions.
What business lessons have populated your mind while launching DealPop?
There are a ton of different directions we can go with DealPop and WhitePages, the whole team is really excited about the future of this product. Right now, we’re laser-focused on building fantastic relationships with our high quality merchants and making the customer experience as simple as possible, but we have some great ideas in mind for the next phase.
Some key lessons we’ve learned while building DealPop?
1) Small business owners are busy folks! We’ve streamlined our process greatly so we take as little of the merchant’s time as possible when crafting our deals. We take care of the ecommerce, advertising and even creative aspects of their deal so they can focus on their core business. Our goal is to make it as simple as possible for them to do a deal with us and get a lot of great new customers in the door.
2) Users love to share. We built DealPop from the ground up with sharing in mind. The growth in social networks like Facebook and Twitter has been astounding and we’re working like mad to make the sharing process as seamless as possible for our users, even with some incentives in place for sharing! Users who refer new customers to DealPop earn points they can use like cash on future purchases.
3) Providing experiences for people can be really fun. We did a Pike Place Market promotion a couple weeks ago where we offered a pizza deal at the Alibi Room, an improv comedy show at Unexpected Productions in Post Alley and a ghost tour in Pike Place Market all in the same week. It was really great to see our users on Facebook and Twitter buy the deals and share with friends to take part in the night of fun. People were inviting their friends out to the comedy show with them, buying blocks of tickets at a time and snatching up the Ghost Tour tickets as a spooky way to round out the night in their own city with friends.
You can learn more about DealPop at the CRAVE Summer Party or check them out at DealPop.com!