Is branding BS or does it help you hit the bullseye? Lively event October 19th!

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October 12, 2010 by Lilla | Comments (3)

What the heck is “branding” anyway? Well, it’s definitely not just your logo, that’s for sure! Is brand all smoke and mirrors or actually the path to more profits? And how can businesses with strapped budgets hope to build such buzzworthy brands? Come out and join this no-holds barred interview and dynamic discussion about branding, customer connections and what it really takes to build buzz for your business, yourself or your cause.

Author Maria Ross, a CRAVE gal who just published Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (2010, Norlights Press) and Seattle’s favorite interviewer and bon vivant Warren Etheredge of The Warren Report are teaming up on October 19 for a great Seattle event. Part author interview, cocktail hour, lively debate, and gossip-fest on branding do’s and don’ts, Branding: BS or Bullseye? hits Seattle on October 19th, 2010.

“We wanted to strip branding ‘naked’ and elaborate on some themes from the book, “ says Maria, founder and chief strategist of Red Slice, a branding consultancy who’s done business with everyone from solopreneurs to Microsoft. “People are tired of the hype and just want the straight scoop on what brand is, how it impacts their bottom line and how to know if they are doing it right…or veering way off course.”

Maria’s book has received praise and kudos from marketing experts and best-selling authors, including Midwest Book Review and marketingsherpa.com. And CRAVE is featured as a branding case study to boot!

Whether you are launching, refreshing, evolving or clarifying a brand, this event is not to be missed! They’ll talk through case studies, as well as dissect some fabulous (and not so fabulous) branding moves from the big guys that we can apply to our own small businesses. Ask your questions, get top-notch advice and gain valuable insight into branding that will boost your biz.

3 Responses to “Is branding BS or does it help you hit the bullseye? Lively event October 19th!”

• Maria Says:
  
  October 13th, 2010 at 12:28 pm

  Thanks CRAVE! Would love to see tons of sassy entrpreneurs at this event. Should offer some great advice, useful info and practical action steps you can take to boost your biz – and help you avoid some common mistakes smal biz owners make when it comes to branding.

• mary D Says:
  
  October 15th, 2011 at 1:56 pm

  I am trying to register 2 people for this event but it keeps telling me I am lost at sea !!!

• Amanda Says:
  
  November 3rd, 2011 at 4:16 pm

  Hi Mary,

  Unfortunately this event was in October 2010. Sorry you missed it!

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