8:00-9:00am
Check In
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9:00-9:30
Boost That cash flow Now!
Fire up your business with Danielle LaPorte! Recharge, revamp, and reinvent yourself in 2009. Thinking of taking an axe to your marketing budget?
Stop! Our speakers are fired up and full of advice on how to move resources into marketing activities that yield a higher ROI.
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9:30am- 10:15am
Start-up Stars: Entrepreneurs Who are Making it Happen
We will be highlighting three inspirational businesses that have not only stayed alive, but flourished during this trying economy.
Moderator: Danielle LaPorte / White Hot Truth
Featured Panelists: Judy Brooks / Blo Blow Dry Bar, Lorna Ketler and Barb Wilkins / Bodacious, Mary Charleson / Charleson Communications |
10:15-11:00am
Live Think Tank
Get the amazing opportunity to have your business brand and strategy brainstormed LIVE on stage by a panel of experts who are rooting for your success and will give you the straight goods
on making it happen. Come prepared to learn and apply the new skills that will transform and grow your business – even in a down economy. You must purchase a ticket to participate
- click here to register. You will get a confirmation email with Think Tank registration information.
Moderator: Danielle LaPorte / White Hot Truth
Featured Panelists: Judy Brooks / Blo, Lorna Ketler and Barb Wilkins / Bodacious, Mary Charleson / Charleson Communications, Laurel Douglas /CEO Womens Enterprise Center |
11:15-12:00
Marketing Masters: Offline, Online, and Viral Strategies that Work
Small business owners often find the number of online and offline marketing possibilities overwhelming. With so many choices, it can be difficult to decide which
options best suit the needs of your business. Learn online strategies on how to maximize your ROI from your website (search engine optimization, email strategies, pay-per-click).
Brush up on offline marketing tactics including radio, guerrilla strategies that work, print, and direct mail.
Moderator: Jill Earthy / MomCafÉ
Featured Panelists: Lauren Bacon / Raised Eyebrow Web Studio, Lindsay Perkin Wassell / SEOmoz, Nancy Mudford / Le Petit Spa |
12:00-1:30pm
Lunch Break
While you nosh, enjoy an informed roundtable chat with leading local resource groups. Learn how these groups can help your business during a growth phase
or trying times. Fabulous lunch included.
Roundtable hosts include: Mom Cafe, Ladies Who Launch, FWE, DNA, Womens Enterprise Centre, Fashion High and more to come. |
1:30-2:30pm
Social Networking
Get out there, shake things up, and make some influential contacts. Facebook, Biznik, Twitter. Let's face it, ignoring the input, or doing nothing in social media, will yield no return. Period.
When it comes to social media, you may have tried one of everything--a blog, a Facebook fan page, a widget, a Twitter account, the list goes on--without gaining any insight into whether or not they
delivered any real results. On the other hand, maybe you're so confused by (or frightened of) social media that you haven't tried anything at all. If you fall into either category, now is
the time to polish your act and develop some "social graces."
Moderator: Deborah Collins / SOYA
Featured Panelists: Michael Kim / Grapevyn, Stephen Jagger / Reachd.com , Alexandra Samuel / Social Signal, Mhari / Out-Smarts |
2:45-3:45pm
Talk Back Sessions
We've blocked a series of three powerful talk-back sessions with different intelligentsias to meet and discuss your topics. You will have the opportunity to speak with experts and discuss topics of your choice. No holds barred.
Featured experts: Lindsay Perkin Wassell / SEOmoz, Mary Charleson / Charleson Communications, Lauren Bacon / Raised Eyebrow Web Studio, Michael Kim / Grapevyn, Stephen Jagger / Reachd, Alexandra Samuel / Social Signal, Jacqueline Voci /SOYA, Danielle LaPorte / White Hot Truth, |
3:45-4:30p
PR Punch: Make Your Story Stand Out
Getting the word out about your business is one of the most important things you can do to propel your brand forward, and public relations strategy
is arguably the most important tool in your marketing/branding arsenal. In this workshop you will access the collective brain with the help of our experts guide to clarify your message, develop your press
strategy and materials, and share resources to get the word out about your company or expertise. You will leave with a full understanding of your message, and the basics of public relations.
Moderator: Sarah Murray / The Honey Mustard
Featured Panelists: Sarah Bancroft / VitaminDaily, Deborah Collins & Jacqueline Voci / SOYA Marketing |
4:30-5:30pm
Social Hour
You've worked hard! Now it's time to sip, swap stories, and build camaraderie with your fellow mavens.
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