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Archive for September, 2010

Hey There, Cupcake!

Thursday, September 23rd, 2010

Pull out the red carpet, these cupcakes are show stoppers. That’s right, Frostings Etc. has some of the most unique cupcakes in the Bay area that any sweet tooth would CRAVE!

Located in the heart of Hyde Park, one of Tampa’s trendiest neighborhoods, Frostings Etc. offers cupcake delights fresh daily using the finest ingredients. Port wine, bananas, local strawberries and even Guinness beer are some of the ingredients you will find in their cupcakes.  Upon entering this sweet treat heaven, the décor of zebra stripped walls and a glass case that houses some of the most beautiful cupcakes I have ever seen.

As I got the opportunity to chat with co-owner Sharon Tabasco, she shared with me her inspiration and process for creating these unique cupcakes. Sharon finds inspiration from her love of cooking. When she first started Frostings Etc in 2009 with co-owner Joe Barbato, she was inspired by everyday cooking and popular cooking shows. As a former real estate agent, Sharon sought out to realize that her true happiness was in the kitchen. She stated that, “people eat to live, well I live to eat…and bake.”  Her passion is expressed through her cupcakes. Each cupcake is made from scratch and is topped off with fine aesthetics.

Are you in the mood for a Bellini? Try it in a cupcake. The Champagne Pear Bellini cupcake is infused with pink champagne, chunks of pears draped in a light champagne cream cheese frosting and crowned with an edible organic flower.

Hey guys need a beer? Try a Guinness cupcake. A rich chocolate cake infused with Guinness beer that is then dipped in a rich chocolate ganache, swirls of white chocolate butter cream, and garnished with a chocolate covered pretzel. Add this to Monday night football!

You will also find Frostings Etc. ‘’regulars” such as chocolate chip cookie dough, traditional red velvet, and black and white cupcakes. Finish off your experience with a cookie dough shot!

Each cupcake can also be turned into a cake. They specialize in birthdays, weddings, and showers along with occasion specific events. Having a pasta party? Meatball and spaghetti cupcakes are just what you need. Although they do not taste like meatballs and spaghetti, they sure look like the dish.

Although each cupcake seems complex, there is no right or wrong way to eat a Frostings Etc. cupcake. I asked some of their customers how they eat their cupcake and got so many different answers. I chose to eat mine with a small spoon and started with the frosting working my way down to the cake. How do you eat your cupcake?

Frostings Etc is located at 500 South Howard Avenue in Tampa, Fl 33606. Open Monday-Saturday, closed Sunday. For more information visit frostingsetc.com

411 on Tampa Bay Fashion

Monday, September 20th, 2010

It’s that time of the year again ladies for fashion and fun! Tampa Bay’s most anticipated fashion event of the year Fashion Week Tampa Bay is just days away. The Bay and surrounding area’s most talented fashion and accessories designers will come together to showcase their 2011 Spring/Summer collections.

The four day event will begin on Wednesday, Sept.22 with the VIP Model Behavior Soiree at Clearwater Audi, Fashion Week Tampa Bay’s presenting sponsor.  Attendees will enjoy hors d’ oeuvres, cocktails, special car demos and photo opportunities with Tampa’s very own fashion designers and featured models.

That’s just the beginning on day two, Thursday, Sept. 23 enjoy a night of shopping, fashion and fun for a good cause. Fashion Week Tampa Bay, in connection with Glitz, Glamour, Fashion II, will celebrate at Neiman Marcus, for a night of fashion and giving back to the community. The annual Fashion Week Tampa Bay events encourage community involvement to support and improve the lives of others. The proceeds will benefit the PACE Center for Girls.

On Friday, Sept. 24 the exciting fashion runway shows are featured, along with stylish boutique exhibitors from Tampa Bay. Tampa Bay will showcase its style with some of our well-known designers, including Essence Flowers, Audrey Pat McGhee, and newest addition, Kimberly Hendrix. Don’t miss Fashion Week Tampa Bay 2010, Tampa’s most fashionable event of the year!

For a full schedule of events and tickets, visit www.fashionweektampabay.com. This event is open to the public.

Something Scary, Something Sweet

Saturday, September 18th, 2010

Have you ever thought about giving your Halloween costume some added enhancements?

Tampa’s professional make-up artist, Allison Tolle specializes in special effects make-up that can make any simple Halloween costume look as if it belongs on the set of Resident Evil. With some latex skin and a few strokes of her foundation brush, your face can be transformed to look 50 years older, bald, or even turned into wolverine.

Alli graduated from the Joe Blasco’s Make-up Center in Orlando, FL. There she studied make-up artistry and learned everything from special effects, simple beauty, glamour, and bridal. She is truly a jack-a-lyn of all trades when it comes to make-up art.

When Alli isn’t turning people into zombies, she’s painting that smile on a bride’s face, adding some fun to that prom queen’s night or creating simple, yet elegant beauty for editorial. Her rates are customizable and are based on the occasion. Also, Alli comes to you. Her portable service especially benefits a bride on her wedding day. The last thing a woman wants to do on her big day is drive all over town. To ease the nerves and keep the bride comfortable, she prefers to come to you in the comfort of your own element.

So ladies, if your fairy tale wedding is approaching or you just want to scare the socks off someone this Halloween, Tampa’s professional make-up artist Allison Tolle will give you the look you crave!

For more information and to contact Alli, visit designbyallit.com

Revealing Tampa Bay’s Bombshells

Wednesday, September 15th, 2010

Have you been paying attention to Dove Soap’s Campaign For Real Beauty. The whole gist of the campaign is that normal everyday women – not the underweight, 6-feet tall, airbrushed models you see on TV or magazines, but real life ladies you’d be likely to see at the grocery store – are beautiful, too. Poignant and engaging, Dove’s simple attempt at revealing the phoniness behind the beauty industry while reintroducing us to ourselves again in these commercials is just mesmerizing. Check out two of my fave examples here and here.

I admire Dove’s intent because, let’s face it, most women on some level or another have body issues. And, the ironic part is, many of these same women who are unhappy with what they see in the mirror are really, really pretty in their own unique ways. This movement toward helping women to see and leverage their own inherent beauty has even found its way to TV reality shows like What Not to Wear or How to Look Good Naked.

I recently met photographer and Tampa Bay entrepreneur, Liz Curtan, who is also doing her part to change the way women look at themselves. “I am just a girl trying to define beauty in different ways and sharing that with other women,” Liz explained. And she does this by providing in her words “the ultimate Boudoir Bombshell experience.”

Spend an hour or so with Liz, and you’ll be pampered with a hair and make-up session fit for a Diva. The glamour continues as you don frilly and flattering costumes. Lastly, bold and romantic colors, lush fabrics, and/or unique venues are selected to set the stage for your own intimate and personalized photo shoot, which Liz calls “Boudoir Photography.” The whole process is designed to make you look — and more importantly FEEL—beautiful and sexy! And the resulting photos? Some are smoldering, while others are demure, but the end result is classy and amazingly consistent. These. Ladies. Look. Amazing.

Though Boudoir Photography’s popularity has recently heightened, Liz has been practicing her craft for over 3 years, before most people had even heard about it. And for all the right reasons! “Sometimes it is so hard to feel comfortable in our own skin when we have the TV, magazines and Internet telling us we need to be something that we are not to be considered beautiful,” said Liz. “We are beautiful just the way we are, which is why I am so passionate about boudoir photography. Every woman deserves to feel beautiful, like a supermodel, and boudoir portraits are the perfect way to do that!”

Liz touts her boudoir sessions as a unique way for a bride to treat her bridesmaids or celebrate her bachelorette party, as the ideal gift for that special someone, or as the perfect opportunity for a woman to pamper herself and get re-acquainted with her own beauty. As Liz explains, “One of the most fulfilling moments I’ve had as a boudoir photographer is when a woman I recently photographed told me she could not find one thing about herself in those pictures that she could be critical of. It is great to know that I had played a part in helping her to see herself for who she really was…beautiful.”

Liz is the quintessential CRAVE Tampa Bay lady! Check her out online at the-bombshell.com.

I admire Dove’s intent because, let’s face it, most women on some level or another have body issues. And, the ironic part is, many of these same women who are unhappy with what they see in the mirror are really, really pretty in their own unique ways. This movement toward helping women to see and leverage their own inherent beauty has even found its way to TV reality shows like What Not to Wear or How to Look Good Naked.
I recently met photographer and Tampa Bay entrepreneur Liz Curtan who is also doing her part to change the way women look at themselves. “I am just a girl trying to define beauty in different ways and sharing that with other women,” Liz explained. And she does this by providing in her words “the ultimate Boudoir Bombshell experience.”
Spend an hour or so with Liz, and you’ll be pampered with a hair and make-up session fit for a Diva. The glamour continues as you don frilly and flattering costumes. Lastly, bold and romantic colors, lush fabrics, and/or unique venues are selected to set the stage for your own intimate and personalized photo shoot, which Liz calls “Boudoir Photography.” The whole process is designed to make you look — and more importantly FEEL—beautiful and sexy! And the resulting photos? Some are smoldering, while others are demure, but the end result is classy and amazingly consistent. These. Ladies. Look. Amazing.
Though Boudoir Photography’s popularity has recently heightened, Liz has been practicing her craft for over 3 years, before most people had even heard about it. And for all the right reasons! “Sometimes it is so hard to feel comfortable in our own skin when we have the TV, magazines and Internet telling us we need to be something that we are not to be considered beautiful,” said Liz. “We are beautiful just the way we are, which is why I am so passionate about boudoir photography. Every woman deserves to feel beautiful, like a supermodel, and boudoir portraits are the perfect way to do that!”
Liz touts her boudoir sessions as a unique way for a bride to treat her bridesmaids or celebrate her bachelorette party, as the ideal gift for that special someone, or as the perfect opportunity for a woman to pamper herself and get re-acquainted with her own beauty. As Liz explains, “One of the most fulfilling moments I’ve had as a boudoir photographer is when a woman I recently photographed told me she could not find one thing about herself in those pictures that she could be critical of. It is great to know that I had played a part in helping her to see herself for who she really was…beautiful.”

Fall Into Fashion

Monday, September 6th, 2010


The warmer climates of the sunshine state tend to confuse our wardrobe choices as we reach summer’s end. Although it’s scorching outside there are still ‘fashion rules’ to abide by for each season. Here is a useful guide to help you fall into fashion.

Footwear, is often misused, especially when the temperature outside has a common pattern. Regardless, each season has its front runners and don’ts. This fall, designers are squaring off the heel. Wedges and square-heeled pumps will make its way through corporate offices and shopping malls. Studded platform wedges by Celine have been a popular purchase to start off the fall. They are open-toe sling backs and should be worn only for fall. Then, cover up those toes ladies for the frigid winter.

Strut into the office wearing a tailored business suit in polished plaids and textured tweeds, portraying the ultimate fifties look. If it’s casual Fridays or just shopping day with fellow CRAVE ladies, sport a form-fitting cardigan with a pair of skinny jeans and some tall, lace up boots from Guess.

Although a heavy coat is not necessary for Tampa Bay, there are other options of trendy outerwear. The boyfriend blazer will have a sequel and return to this fall’s line-up. Along with that, fitted trench coats are a ‘must-have’ for women. They will be offered in all kinds of fabrics and finishes. The trench coat will be a fall and winter trend. Oversized knitted sweaters are great for a day of running errands or just lounging around the house.

What colors to wear for fall? You will see the traditional fall themed colors such as browns, mustard yellow and deep reds but also vibrant colors such as green, orange, purple and turquoise will be another way to help women stand out.

A look is never completed without accessories and your survival bag, in other words, handbag. Sculptural pearls are reborn as cool accessories from designers for the fall. Yet, they have an edgy look and shape as opposed to your traditional “tea-party” pearls. Embrace a modern-day romance era with feathers in a creative way on handbags and shoes.

This fall is all about standing out with vibrant colors or showing a woman’s worth with tailored business suits that scream, Girl Power! Ladies, what fall trend do you CRAVE?

CRAVE Tampa Bay Buzz Party Recap

Thursday, September 2nd, 2010

We had such a great time at The Grape celebrating with amazing local entreprenesses! To learn more about the upcoming CRAVE Tampa Bay guide click here.

We Asked: What Do You CRAVE in Tampa Bay?

Check out the photos courtesy of Emily Montes de Oca, DeOcaPac Designs!
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Capturing the Moment

Thursday, September 2nd, 2010

In life we experience some great moments we never want to forget. Even so, our minds tend to draw a blank as the years go by. Memories are best remembered through a photograph. That’s why one of CRAVE’S women entrepreneurs, Nicole Gellar has taken her photography sessions to the next level by capturing the moments naturally. In other words, with kids and pets being her specialty, she believes that letting a child be a child will help to create photographic moments to share in the future.

I can imagine how difficult it can be to perform petrography. Getting your little pooch to stay, strike a pose and not chew on the set can be challenging. I have had past experiences with my dog, Lola and photography. She chewed Santa’s beard last year…ugh poor Santa! Nicole has a way with photographing pets and capturing the happiness in their faces and other nonverbal expressions. This year, Lola will be going to see Nicole!

Nicole has recently developed a new program for high school seniors called “Tampa Teen Connection.” This is an educational and teen board program that gives high school seniors a chance to learn more about themselves, local Tampa businesses, and a chance to model for newspapers ads or magazine ads. The program is designed to introduce seniors to life after high school.

If you’re looking to capture life’s precious moments, spend some time in Nicole’s studio with pictures you’ll love forever! For more information visit: nicolegellerphotography.com

Girls Retweet

Wednesday, September 1st, 2010

In this crazy wired-world, we all need to get away, unplug, recharge but man it’s tough to make that happen! Good thing we have those friends that make us make it a priority, they do all the planning and we just have to show up (easier said than done). Getting ready to get away is so much work, but when you get there…it’s way worth it!

I was lucky enough to be invited to a girls’ retweet recently and the goal was to get away and spend some focused time on projects that were never getting done for one reason or 50 other reasons. We went to a beach house and upon arrival realized our fancy phones didn’t have service. After a collective high-pitched horror scream heard around the world, we settled into the idea of enjoying the next 4 days being off the grid, getting things done (we had wi-fi at least whew) and connecting the old-fashioned way.

It was a rough detox, complete with shakes, the DT’s and blank stares at our phones just freaking over what was going on in the wired-world without us…OMG what WOULD we be missing?!

We quickly filled that void with chocolate, red wine and walks on the beach. We found our shoulders sinking back down from our ears (with the help of the massage therapist we brought with us) and the swelling in our thumbs going down. We were so happy to let our 10,000 words a day flow as opposed to being corralled to 140 characters in a text or tweet.

Of course the walks on the beach were still captured on our fancy phones for posting later to prove how much fun we had. It made me think of that age old questions, “If a tree falls in the woods and no one is there to hear it does it make a noise?” I wondered, “If we walk on the beach and have fun, but don’t take a pic and post it to Facebook did we actually have fun?”

Disconnecting was a challenge, we have all become so dependent on that mobile phone crack. But what a fabulous experience…we slept in, we created amazing things (yes on our laptops), we sat by a fire pit and told stories and made s’mores. We belly laughed, we talked about boys (some 4 yrs. old and some 40), we breathed in the fresh salt air and we ate…holy cow we ate and it was great! And not a #4 from the drive-thru window but homemade grandma recipes of chicken verde and snack bars…like the good old days!

Let’s be clear…I have a foot firmly planted in both camps. I love me some texting but I also love making memories in person (a dying art). I love the tools that allow you to be connected 24/7, heck Facebook allows me to attend my high school reunion, daily, without having to buy a cocktail dress or loss 20 lbs. But I worry that my kids couldn’t keep track of their shoes from day to day but they haven’t misplaced their phones in five years. Are they so wired and dependent that they won’t know how to play capture the flag without that tech appendage?

I challenge all of you to go rogue…try it, disconnect and in that space you may realize how great it is to really connect, maybe even at a fabulous girls retweet!

Bloggers To Watch Out For: Fashionistas

Wednesday, September 1st, 2010

From runway show recaps to laid-back street looks, the world of fashion blogging is a vibrant virtual scene. It’s not necessarily about the newest, hottest, or spendiest trend — it’s about the textiles, color palettes and silhouettes that make us feel gorgeous.

For a jolt of wardrobe inspiration to pull you through the dog days of summer, bookmark Jazzi McGilbert, Sally McGraw and “Miss” James Kicinski. While their personal styles may diverge, their message is the same: get dressed, and get going!

Jazzi McGilbert of JazziMcG.com

Thrift store scenester? Or haute couture hound? Jazzi McGilbert (aka Jazzi McG) confidently struts straight down the center of the spectrum. Her blog traipses through the world of high fashion, throws the spotlight on intimate “intern confessionals” and shares a few DIY treasures (Alexander Wang sock garters, anyone?). As Jazzi puts it, her mission is to “let everyone know that the fashion industry can be tackled without a trust fund”. Can I get an amen, sister?

Sally McGraw of Already Pretty
Can one personal stylist change the way women view their bodies, and themselves? Sally McGraw thinks so. The lovely McGraw elevates her passion for chic clothing with an outspoken commitment to body acceptance. Blog posts like “What IS Flattering?” provide commonsense insights into topics that have frustrated shoppers since the dawn of time. And her weekly contests and giveaways — which range from cotton scarves to summer frocks to hefty gift cards — are not to be missed.

“Miss” James Kicinski of Bleubird Vintage
Chic baby mama. Vinyl record collector. Frilly knicker designer. Miss James is a retro inspiration — and a drop-dead gorgeous one, at that. In addition to writing about her latest Etsy obsessions and selling dreamy vintage-inspired collections through her online shop, James also blogs over at N.E.E.T. magazine. Best of luck as she stylishly feathers the nest for her new baby (due in July). What a busy little bird!

*This post was written by Alexandra Franzen for the CRAVE company:

ALEXANDRA FRANZEN is a writer + editor + organization freak. She designs rockstar resumes, leads personal branding jam sessions, writes marketing copy and teaches wallflowers how to hustle like a gangsta’. You can find her blogging up a storm at Unicorns for Socialism and tweeting away @alex_franzen.