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Our Coffee Chat Review!
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Last week, we hosted the lovely Fiona Walsh at Yaletown’s Fine Finds Boutique. We learnt how to ignite our sales as Fiona provided her tips & tricks with our attendees! The number one trait to selling is empathy: The ability to look at a product or service through the eyes of a consumer. Here are some highlights from the evening:
Some ways to Ignite your Sales:
- Stop assuming it takes one call to close a deal: The average to catch someone’s attention is seven to eight times. Don’t stalk someone but don’t be unrealistic. Build Visibility, Build Credibility and once those two are in place you will build profitability.
- Be clear on what you sell: Don’t justify the price. Understand why people buy your product and decide what part of the market to stake out.
- Features versus Benefits: Features are what the products look like and a benefit is what the product does for the consumer. Every buying decision comes down to “what’s in it for me?”. Define the need and match what you want to sell to what people want to buy.
- Ideas for Exposure: Get creative- Do cross promotion with other companies in your area & Create your number one sales pitch for your product.
Fiona spoke about how to get your business from A to B. She said that entrepreneurship is about courage, passion, and vision and its important that each of us be proud of our accomplishments. It was a pleasure having Fiona at our Coffee Chat this month!