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Friday Feature with SugarCane Skincare!
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Vancouver’s leading lady Melissa Joaquin- a true cheerleader & supporter of CRAVE- has ventured into a new business: organic skincare. Coined SugarCane Skincare , Melissa’s concept is fresh, fun, and unique! We recently had a chance to catch up with Melissa to hear all about her new biz.
What is your story behind your business?
SugarCane was born out of my love of beauty and lifestyle products and growing up in the natural health product industry due to my family’s business. I wanted to provide a well formulated skin care line out of natural, organic and fair-trade ingredients and create a brand that was approachable, fun, chic and non-hippy. I think we’re all becoming very aware of our human affects on the environment and its resources. And we’re becoming more and more aware of how harmful chemicals and other foreign materials can be for our bodies and out skin. With a little bit of sugar, SugarCane brings a fresh new outlook on natural beauty. And P.S. sugar is a natural anti-aging property…we’ve got to hit those fine lines and wrinkles while we’re young.
What is your best kept beauty secret?
Lots of water throughout the day and tons of shut eye at night. Your skin (and body) needs to rest and be away from the elements. Though I’m always running around from meeting to meeting, it is essential I take in loads of water and get my beloved eight hours of sleep at night.
What was the biggest challenge with opening your own business and how did you overcome it?
My biggest challenge for starting my own business is the whole “bootstrapping” concept (i.e. not buying any shoes!). It’s definitely something to get used to, especially when you’ve been an avid shopper and have an affinity for the finer things in life 
Other than that personal mountain, creating a position in the market and keeping it fresh and creative is a challenge, but a fun challenge at that. The markets are ever-changing so you need to be up to the task of keeping your brand and your products new and exciting.
What is your favorite quote and why?
“Laugh as much as you breathe and love as long as you live.” ♥ I love it because it reminds me of why we do what we do. At the end of the day, its not about how many deals you sign, not about the dollars in your bank, but about those around you and the ultimate goal of happiness, however you define it.