We are pleased to announce details about our outstanding door prizes for tomorrow.. Don’t forget to drop off a business card at our “CRAVE Connection Cafe“! Here is what we have lined up for you! Â If you want a chance to win any of these amazing prices, don’t forget to sign up for our CRAVE Symposium!Â
Absolute Confidence: As an empowered confident women, the wonderful Suzanne Fletting will inspire and empower each woman to achieve her greatest potential with a new found purpose and a heightened sense of enthusiasm! A lucky winner will receive A DVD of the High Heel Appeal Class & 1 complimentary pass to the next class!
Fairmont Willow Stream Spa: This spa will help you escape your fast-forward, mad current world and bring you to a quieter place to recover, so you can dive into life again – energized. We will give away 2 gift certificates for a Signature Pedicure!Â
Keeping Good Employees On Board: Employee Retention Strategies to Navigate Any Economic Storm: Written by our team building mentor, Dawn McCooey, one entrepreness will receive a copy of this must-have guide to create the perfect team!Â
Lifestyle Selling for Women Workshop:  Valued at $395, one entrepreness will attend this workshop on Friday, June 11th. It includes Sales Personality Assessment valued at $175, eTools, a One-to-One Coaching session afterwards and tons of fun with other women entrepreneurs. You will have a chance to meet the wonderful CEO & Founder, Pauline O’Malley, at our event!Â
The Smart Cookies: A copy of The Smart Cookies’ Guide to Couples and Money: Earn More, Argue Less, Achieve the Life You Want . . . Together- Featured on The Oprah Winfrey Show, MSNBC, the New York Times, New York Daily News andMoney Magazine, The Smart Cookies help women take control of their finances, attract more money into their lives and turn their dreams into reality! We are very honored to host Smart Cookies co-founder, Andrea Baxter, at our event!Â
ING Direct: Since 1996, ING Direct has grown from a mere concept to a global enterprise, with over 20 million customers in nine countries. The Orange Code recounts ING Direct’s intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann.
Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget:  Available in June 2010 and written by one of our very own mentors, Maria Ross, one lucky entrepreness will receive a copy of this fabulous book!Â
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We sit here today- sippin’ on a tea, CRAVE Guide in the other hand and we cannot stop smiling as tomorrow is our big day- The 2010 CRAVE Symposium! Ladies, summer is upon on: the birds are chirping, the sun is (sometimes) shining and we are craving time with our bff’s! We are very pleased to announce the eight winners of our contest- Each business is vibrant and original with the brains behind the operation being a dynamic woman! We look forward to “think-tanking” these businesses. Here is a sneak preview of what to expect…
Service Business:
Fitness Ali:  Owning her business for 25 years, Alejandra really is the epitome of the woman who does it all. Running her own fitness studio, we look forward to learning more about  her exclusive services. Whoever said fitness can’t be fun hasn’t experienced Fitness Ali.
Calculated Presentations: 7 months ago, Janice Tomich launched Calculated Presentations – a service that provides idea generation, presentation and visual aid coaching. The service is interactive and has a set online presence (blogs, twitter, facebook). We look forward to interacting with Janice Tomich herself at our symposium.
My Edible Advice: Providing Nutritional Consulting, Jennifer Trecartin commenced her business in October 2009. My Edible Advice focuses on providing people the tools they need to properly fuel their bodies with the best foods possible.
Online Business:
Rock.Paper.Scissors Inc. : Established in 1992, Rock.Paper.Scissors builds core principles in businesses by performing hundreds of live comedy shows and conducting celebrated training and team building workshops from coast to coast. Aiming to launch the online aspect of the company, we’re honoured to introduce this intriguing, exciting  business to the Crave community!
Fraser Valley Pulse (FVP): This online website/blog/lifestyle guide for Fraser Valley region was created by Kristi Ferguson. Fourteen months ago, Kristi realized the need for recognizing and advertising businesses and events in the Fraser Valley region. We look forward to hosting FVP at our event!Â
Product Business:
PaperNic: Nicole Davies has been invested in PaperNic 8 months full time (3 years on and off). This hands-on business skillfully and thoughtfully handcrafts original books and other paper creations. Both the company concept and the PaperNic creations are exceptionally unique and exciting.
Retail Business:
Urbanity: Founded in 2004, this South Granville boutique features european clothing that promotes unusual, colourful, quality pieces made of natural materials in the country of source. We’re thrilled to share this quality boutique with like-minded entreprenesses at the Crave Symposium.
Burke and Hair Inc. : For 4.5 years, Melanie Burke has been providing hair styling services and selling related products.  The salon has been recognized by several media sources for its exceptional services.Â
Interested in attending after hearing about these fabulous businesses- We thought so! Last minute tickets can be purchased here!

The Women’s Enterprise Center (WEC) is the fairy godmother of women-owned business, providing loans to start-ups and expansion projects province-wide. But the Center does much more than simple loaning, they also provide free and low-cost workshops and mentoring services to women in the early stages of business development. WEC’s programs have proven invaluable to new businesses doubling their chance of success within the first five years when 65% of business tend to fail. We chatted with Laurel Douglas, CEO of the Women’s Enterprise Center to get her tips on women entrepreneurship and to get to the heart of what drives her in her work.
What tips/advice do you have for women who would like to start their own business?
One tip – business plan and cash flow, make sure they are both very well done. Don’t hire someone to do it, do it yourself so you know what you’re talking about.
Make sure you are really interested in the area you are going in, you will spend more time and money than you think you will in this area, so make sure you like it.
Develop your leadership presence – “trust your gut”. Recognize that you may be faced with a huge number of decisions, and they have a lot more knowledge than they give themselves credit for.
What do you love most about your job and why?
Adding value and making a difference, that’s what I’m all about. I enjoy working with so many organizations that are so committed to what they do  in the field of helping women start, grow and succeed in business.
I enjoy the value I bring for women in business, everyone who works in WEC really helps because they’ve all had their own business and making a difference is important to all employees.
Personally, I enjoy being able to help the women work as a team and grow in ways better than that they would otherwise be able to do on their own. In other words, “Unlocking their potential”.
What are you looking forward to most at the symposium?
I’m looking forward to the neat format for exchanging information and getting concrete feedback from people. Also seeing the difference the mentors will make directly in the businesses being think tanked.
Be sure to come to our upcoming symposium on Monday to learn more about Women’s Enterprise Centre!

The CRAVE Symposium is quickly approaching and we cannot wait for this year’s All Day Think-Tank Extravaganza! We have some fabulous experts lined up to provide expert advice to all you hardworking entreprenesses. Before you meet them at our “Un-Conference” on May 31st, we thought we would provide you with a taste of insight from a few of our mentors. Still haven’t purchased your ticket for the Symposium? Click here to learn more about the day and secure your spot.
We asked our experts to answer the following questions:
1). Describe your business in one sentence.
2). What is one tip you would give to entreprenesses?
3). What is the best part of your job/why do you enjoy working with female business owners?
Dawn McCooey- McCooey Consulting Group Inc., Woman’s Enterprise Centre
1. McCooey Consulting Group Inc. is about people and the power to change, empowering people, empowering teams.
2. Understand the act and the art of juggling. If you know which balls are rubber and which are glass – you can handle anything.
3.  As a business advisor with Women’s Enterprise Centre, and as a consultant, I love the energy and the synergy of women business owners. I love how they are willing to collaborate and build community.
Carlie Smith- Portobello West
1. Portobello West is a monthly fashion and art market that features independent artists and designers.
2. Don’t write-off any idea until you’ve looked at it from various perspectives and always run the numbers.
3. Female business owners are very supportive of one another and are great at working together to create amazing projects and businesses!
Pauline O’Malley- TheRevenueBuilder
1. “Lifestyle Selling for Women – How to sell more in less time and enjoy life!” celebrates the uniqueness of women and recognizes the role that gender plays in all business transactions.
2. Without sales, you don’t have a business. As a woman, you have the natural abilities to persuade others to believe in you.
3. Women are the best sales people in the world; they just don’t know it yet!
Heather White- 2020 Communications
1. We systemize the business development efforts in a company to build strong visibility, credibility and profitability for their business
2. Take action!
3. Sitting on the shoulders of my clients and watching them make their dreams come true. Female business owners have high energy and it’s a lot of fun to be around them.
Felicia Lee- Ghost CEO Advisor
1. We specialize in working with women entrepreneurs to grow revenues through systematizing sales, marketing, and business development.
2. You are not an island – utilize mentors, resources and communities around you to help you build your business.
3. Many women entrepreneurs are afraid of sales. It’s been incredibly rewarding to see the transformation from fear to embracing to owning the sales process!
Katie Bennett- Double Black Diamond Coaching
1. Double Black Diamond Coaching works with small business owners and leaders who dare to be great.
2. What separates my clients that get good results from my clients who get great results is commitment. 100% or 0%. There is no wiggle room on true commitment.
3. The best part of my job is getting to help people achieve the lives and businesses they have always dreamed of.
Shauna Causey- Voluntweetup
1. I help non-profits with social media, communication, PR, project management and events and I help businesses with cause marketing.
2. Test your limits on how generous you can be.
3. The best part of my job is that I get to talk about dynamic ideas, inspiring people and worthwhile causes.
Maria Ross- Red Slice
1. Red Slice offers branding and marketing consulting to help businesses tell their story and engage, inform and delight their customers.
2. Make sure you know who your audience is! Get as close to defining your “ideal” customer vs. just your “average” customer.
3. Seeing the light go off when they discover what their brand is really all about or who really is their ideal customer.
Andrea Baxter- Bratface Marketing
1. Bratface Marketing is a boutique marketing focusing specifically on branding, strategy, traditional marketing, online marketing and social media.
2. There is nothing more beneficial to business women in a small city than to get out there, make yourself aware, and make a name for yourself.
3. I would be lying if I didn’t say the freedom it allows me to have my own business.
Huge thanks to all of our amazing CRAVE Symposium sponsors: ING DIRECT, Women’s Enterprise Centre, biznik, First Services Hospitality!

What is it about a pair of sunglasses that can turn a girl-next-door into a red-carpet-diva? Maybe it’s because sunglasses spell old-world glamour just as much as red lips and a fur coat too – and because we still haven’t forgotten the image of Jackie O’s white-rimmed oversized shades almost fifty years after she first made them a must-have accessory for women around the world. To celebrate the return of sunshine in our city, we’ve scoured the streets to find the best spots to find your made-for-summer accessories, including sunglasses and beyond!
Fine Finds (1014 Mainland St)
This Yaletown boutique has got a little bit of everything: gorgeous clothes, incredible shoes, fun sunglasses styles, an assortment of luxurious bath products, gifts items that will humour and inspire, and even things for the little ones in your life. For the warmer months, the store has added bright color and bold design to their uniquely chic pieces – we’re really in love with the holster-style crushed leather purses from Sienna Rag & Co in earthy taupe shades for an adventure-inspired summertime look.
Tutta-Mia (1302 Victoria Dr)
Tutta-Mia is a true local gem featuring hard-to-find local designs, where you’ll always be sure to find something truly unique for your own personal style. The boutique also puts an emphasis on environmental sustainability with a large collection of organic knits and green-friendly products. We are always fans of the faux suede handbag selection from KAIROS for its versatility in the weather (water resistant) and its size – which is perfect for a picnic pack to the beach!
Vetrina Moda (525 West Georgia)
This salon style boutique is high-fashion all the way. The pieces are handpicked in Italy so the styles are exotic, daring, and luxurious. Expect to find an assortment of European designer sunglasses shaped and styled so that you’ll want to hop on a plane to experience la bella Italia for yourself. We also love the flowing maxi dresses in loud bright colors and silky-soft fabrics that will be perfect for a romantic excursion, even if you don’t make it to Italy.

Do you CRAVE a healthier lifestyle? We asked one of our favorite wellness gurus, Jamie Dougherty, for some simple ways to improve your diet by cleaning out the “dangerous” foods hiding in your pantry. Here is what Jamie had to say about those last few items in your kitchen standing between you and your healthiest self.
When people begin to eat better, the food in their refrigerator changes. More fruits, fresh vegetables, organic, pasture raised diary and meat. However there is one place that is always the last vestige of unhealthy food…the pantry! Pantries are the final frontier of “hazardous for your health” foods. Pantry food must be shelf stable, meaning food items are pumped full of chemicals and preservatives to make them last longer. Processed foods are also loaded with sugar, low quality oils and genetically modified fillers that can damage our bodies.
Luckily there are a number of tasty alternatives to replace the unhealthier models. Here are a few easy pantry raiding swap-outs to get started.
Top 5 pantry foods to replace
Bread crumbs
OUT - The packaged stuff. Full of hydrogenated oils, sugar, and anti-caking agents.
IN - Make your own crumbs. Take unused stale bread, put in a food processor with sea salt, and then toast in a slow oven. Keep them in the freezer or in the pantry in a sealed container.
Broth
OUT - Bouillon cubes, powder or canned stock. Full of sugar, low quality salt, MSG, and genetically modified ingredients.
IN – Homemade or organic boxed stock (Pacific Naturals Vegetable Stock is very good).
Cooking Oils, Fats & Sprays
OUT –Aerosol oils (PAM) and vegetable shortenings. Dump the corn, peanut, vegetable, soybean, safflower oils, margarine, and Crisco.
IN - High quality extra virgin olive oil, extra virgin coconut oil, sesame oil, flaxseed & hemp oils, ghee/clarified butter, organic butter.
Salad Dressing and Sauces
OUT - Bottled dressings, marinades, sugary BBQ sauce, ketchup, soy sauce.
IN – fruit sweetened ketchup and BBQ sauce (check out Organicville), tamari/shoyu, and homemade dressings. Use good oils, balsamic/red wine vinegar, ginger/sesame oil/tamari, tahini with lemon.
Vanilla
OUT - Imitation vanilla: loaded with corn syrup and added sugars.
IN – Real vanilla extract and vanilla beans. They’re expensive, but totally worth it!
To receive your fill of healthy living tips become a JAMIE|LIVING Facebook Fan or follow her on Twitter! You can also find delicious recipes at www.jamieliving.blogspot.com.
Jamie G. Dougherty is the owner and founder of JAMIE|LIVING, Health and Lifestyle Counseling. She is an AADP certified Holistic Nutrition Counselor with a private and corporate practice that offers assistance nationwide. She is passionate about deliciously healthy food and specializes in helping her clients transform their lives through the power of nutrition and self-care.
Jennifer Trecartin knows the science behind what we put in our bodies – and has started her business making sure others can understand it too for their own health benefits. Our CRAVE Vancouver Collaborator, Arpen Thandi, had a chance to experience Jennifer’s food sensitivity tasting first-handed, one of many service provided through My Edible Advice. Arpen raves, “Jennifer was personable, funny, and was so knowledgeable in all facets of health and nutrition. I wanted to know more and more about what types of foods I should be eating based on a personalized assessment”. This fabulous business offers no ‘secrets’ or ‘gimmicks’ to healthful eating but real solutions. Still, we can’t help but be in awe at the way Jennifer’s magic wand seems to sprinkle magic dust on everything she touches!
What is your business all about? My Edible Advice is a nutritional consulting business empowering people to feel better one bite at a time. We all know we could take our health to the next level and I am here to help you do just that. The foundation of my practice is Food Sensitivity Testing, which is an incredible tool to find out which foods do and don’t fuel your body properly. In today’s world, more stress on our systems is the last thing we need! Therefore, knowing what your personal food intolerances are is key to your overall well-being.
What do you love most about working for yourself?
Everything!!! Seriously, I couldn’t be happier working for myself. You get to wear so many masks though out the course of the day from office manager to creative director. There is never a dull moment and I CRAVE that!
What is your favourite quote?
I have two. For work I love author Michael Pollen’s saying: “Eat food. Not too much. Mostly plants”. As for life, Miss Coco Chanel had it right when she said, ” A girl should be two things: classy and fabulous”.
We would love to know your top five feel good tips for eating right:
1. Chew your food. I know this may sound like I am stating the obvious but, see if you can count at least 20-30 chews before swallowing. Digesting begins in the mouth, and this step is key for proper absorption!
2. Shop the peripheral of the grocery store to fill up the majority of your cart. These are where the whole foods are typically stored and will supply our cells with the proper nutrients we need. If you can hit up the organic section, even better!
3. Challenge yourself to trying one vegetable or fruit that is new to you every shopping trip to add variety to your diet. I still remember how enthused I was to try collard greens for the very first time and now they are one of my staples!
4. Drink 2-3 liters of clean water per day. Everyday you loose water through your breath, perspiration, urine, and bowel movements. Four your body to function optimally, you must replenish its water supply. How much do you really need? 0.5 ounces x Body Weight in pounds = Daily Fluid Requirement in ounces.
5. Last, but certainly not least, enjoy your meals with friends and family- they will almost always taste better!
Whether it’s just a hint of blush on our cheeks, a swab of lipgloss to our puckers, or a brush of mascara to our batting eyelashes, we all want to look and feel our best! However, with the plethora of make-up options out there, finding the right products can be quite overwhelming…what color foundation to use, what eyeshadows look best on a brown-eyed beauty, liquid eyeliner or pencil??? This is where renowned make-up artist, Sheila Patel comes into the picture. With a trained eye, a steady and skilled hand, she applies the right mixture of shadows and powders…Voila! You have your own customized look. Here is her expert advice and a video featuring the “Artist at Work”, enjoy!
What was the inspiration or motivation behind starting your business?
My sister in law, Xuan Thu Pham encouraged me to get back to doing something that I have excelled in in the past and all the credit goes to her for my getting back in.
What mistake have you made in your business that you will not repeat?
Overscheduling. Earlier on in my career when I just started out, there was a time when I was working continuously from one makeup client to another in a single day. Because I worked with more clients than I could manage in one day, I felt that I did not put in the effort and time that each client deserved. I wanted to give the focus and attention to each person, but with time against me, I was not able to do that. From that experience on, I never did that again. Each customer is special to me and I’ll only work on a client at a time – that is my philosophy.
What is your favorite make-up brand?
I like different makeup brands for different reasons. I use MAC, Shu Uemura, Glauca Rossi, NARS, Makeup Forever, Ben Nye, and Kryolan. In fact, I have so many different brands in my professional makeup toolbox that I can’t name all the brands I enjoy using. Each brand is uniquely used for different purposes and events such as TV or weddings. As an everyday favorite makeup brand, I like Bobbi Brown.
What defines the Bollywood style? Do you think it would cross-over to the U.S.?
I’m glad you asked me this question because so many people have different notions of what the “Bollywood style” is and what it really means. Coming from Mumbai and having worked with Bollywood and MTV – I see the different perceptions of how people view Bollywood. What defines the Bollywood style has more to do with what you see on a film set: the movie scenes, dance scenes, and the ensemble of women who dress up in extravagant attire along with the extravagant makeup to go with it. Bollywood is about glamour, visual performance artistry, and telling a story.
This is why a Bollywood style is not suitable for everyday looks. If you’ve ever seen a wedding scene from a Bollywood film, you’ll notice the rich colors, embroideries, and magnificent jewelry that the women are wearing. Also notice their makeup – it’s created and done up to be very dramatic. When you wear such beautiful clothes, your face is competing with it and pales in comparison to what you’re wearing. That’s why it has to look very dramatic.
I think it the Bollywood look can absolutely cross over to the U.S. if it’s in the wedding space. However, with everyday looks, it might be too much, especially without the costumes. But if you’re up for that look for yourself, why not?
What is your favorite make-up look for spring/summer?
I have this secret passion for the orange and yellow color theme. If it’s done well, it can really work for you. Case in point: you can use a yellow eyeshadow
and apply it over your eyelids. Then use an orange eyeshadow to contour the lids as well as the edges. Next, you can define your eyes with black eyeliner and mascara – and voila. Most people think they can’t use these colors, but you can!
What is the most common make-up mistakes you see people make?
Mismatched foundation has to be the topper on the list. This is the most common mistake I’d like to see people stop making. Coming from an Asian country, there is an obsession to have fair skin. People try to correct that by using light foundation. The end result? Your skin will end up looking grey. Also, some people tend to incorrectly use bronzers or foundation that’s too dark for them, which are really too orange for one’s face. This looks hideous.
A good indicator of using the proper foundation for yourself is to reference it in natural sunlight. Typically, when you buy it in the mall under fluorescent lighting, it’s easy to make the mistake of buying the wrong color for your skintone. What you can do is apply a small amount from the tester on your skin – step outside and see if it matches your skin. Just be true to your skin tone and be proud of your natural beauty.
Visit Sheila Patel at:
Website: sheilapatelsf.com
Blog: bit.ly/MakingFaces
Twitter: bit.ly/cZvamc
Facebook: bit.ly/cKLfS7
YouTube: bit.ly/91hB9F

Planning a party can be loads of fun but let’s be totally honest…planning and attending the same party can be tough. That’s why CRAVE asked Christina Murphy, who runs LA Glam Events with her partner Erin Preuss to give us a few pointers. The good news is that with a little planning and creative magic you can host a party everyone (including you) will love!
With the summer party season about to get into full swing starting on Memorial Day Weekend it’s a perfect time to treat your friends to a love-everything-about-summer party that will set the standard for everyone else. (And no, it doesn’t require boatloads of cash or a swank Hampton’s seaside soirees.)
4 easy ways to make your Memorial Day BBQ better than everyone else’s…
1) Invites: Evites are ok, Paperless Post is so cool (but pricey) and so why stick to the norm. A trip to the 99 Cents store will yield a plethora of fun and funky ideas. It’s much less expensive than you would think to send unusual invites and it’s a great way to make your party stand out from the rest. Mix and match and let your imagination run wild. It’s half the fun.
2) Food: it’s sort of crucial to a good party. Nothing is more delicious and easy than good old fashion burgers on the grill and burgers don’t have to boring. Add an array of interesting self-serve toppings like sautéed mushrooms, arugula, bacon, avocado, etc to create a gourmet burger bar. You can even ask people to write down their custom burger, name it and take pictures for your own Burger Hall of Fame.
3) Cocktails: a trip to your local farmers market will start your inner mixologist juices flowing. Take all the favs (fresh squeezed OJ, grapefruit, lemon and lime) throw in some new twists (muddle berries, pineapple or watermelon) and some smoothie-like purees (cantaloupe, honeydew, banana and mango).Use some basic alcohols and set it all out for people to create their own signature cocktail. People love experimenting and the bonus is for the people who are going adult-beverage free they can make a killer virgin version of the same thing.
4) Décor: for some seriously-talented-crafty types décor is a hallmark of their parties. For me, with limited time, décor needs to be simple and accessible. My favorite budget friendly décor item is cotton quilt fabrics. These fabrics are your new, super crafty best friend. You can make awesome mix and match table overlays (most standard fabrics aren’t wide enough for a full table linen) but they make cute overlays either over whatever linens already have or over plain white sheets hemmed to fit your table. Mix patterns and colors to create a really festive look.
The good news is all these projects are relatively easy and don’t require a bunch of time or money. Just give yourself a week to work on your décor projects in the evening and prep your food and juices the morning of your event and you will be able to party-hardy with all your pals!
Summer is a time for baring it all – or at least some of the skin we kept wrapped up throughout winter. Among our favorite accessories for warmer weather – nails painted in the hottest hues! To see that your tootsies and digits are fit to be seen, we bring you three of our favorite Vancouver spots to sit back, relax, and be pampered. A quick thirty-minutes of pedicure action can feel like a day’s worth of relaxation!
Pure Nail Bar (multiple locations, see website)
http://www.purenailbar.com/
There are dozens of reasons to love Pure Nail Bar, but one of the best is that you can find one from nearly any district in Vancouver. Drop in for a quick solo-sesh any day of the week, or schedule a pampering party for you and your friends! Also, check out their May special for a great deal on mani/pedi combos to keep your tips looking ultra fresh.
Le Petit Spa (3701 W Broadway)
http://www.lepetitspa.ca/
How could we not love a spa with the word “petit” in its name? This full-service spa is every bit as cozy and inviting as its French moniker implies. Settle in with a hot cup of tea and let the stylists work their magic. With nail options ranging from classic to fun to artsy, you’ll be raving “Oui, oui” about this little spa.
Gloss Salon (3149 Granville St)
http://www.glosshair.biz/
This Granville salon is a modern maven’s dream with its sleek decor and contemporary style. The great news is that all its high-end attitude comes without the overblown expense. With a name like Gloss, don’t hesitate to give your nails and your locks a boost of shine!